Rumors of Toys R Us’ demise have been greatly exaggerated

regular readers may recall our look last year at the final days of
the once-dominant toy retailer Toys
R Us’
. 2018 marked the end of an era as the
70-year-old company was forced into bankruptcy after several failed attempts to
salvage the faltering chain. A little over a year later and things are looking
up for the brand, it’s far from its former self, but it’s also far from being
dead and buried. TRU Kids, the parent company of Toys R Us’ announced back in
July that they were planning on reopening two physical stores in Texas and New
Jersey this year with another ten slated for some time in 2020. Earlier this
month, the company also penned a deal with Target to help them relaunch the website. This deal is a winner for both parties as Toys R Us’ gets
the benefit of Target’s infrastructure and significant purchasing power, and
Target gets the toy sales, and some possible add on’s of other Target goods as
the customer checks out using the Target interface.

Target already has a strong presence in the toy business, so why did they feel
the need to pursue this deal at this time? The answer may be as simple as there
are a lot of toy sales still up for grabs as no one retailer has emerged as the
Toys R Us’ heir apparent. Target, Walmart, Amazon, and others slugged it out
last year, attempting to be your go-to source for your holiday season toy needs
with no clear victor. Most benefited, some more than others, but no one
retailer has been crowned the new toy king. What should we expect this 2019
holiday season?

healthy competition though maybe not as fierce as the 2018 season as toy tariff
fears, may prevent some retailers from giving away the farm(or toy in this
case) and taking a loss.

should be an excellent season for independent retailers like our readers
because of the big player’s reluctance for deep discounting but also because
there will not be a glut of goods in the secondary market depressing prices
like in previous years. If you are planning on selling toys this holiday
season, start shopping foxliquidation and our general merchandise lots now, which are loaded with toys, games, and
electronics that kids want, but the key is to act now. The holiday season is
rapidly approaching, and with a shortened window of opportunity this year
because of a late thanksgiving, it’s all the more important to secure your lots
now and start your holiday selling season early.

Online and traditional brick and mortar
retailers all know that they can rely on to continue to
provide a wide selection of high-quality name brand merchandise that their
customers desire.     

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